Human-Kea Interaction: Audience Segmentation Study
Published 16 Jan 2023
Southland Otago Waikato +14 more
Department of Conservation
Human-Kea Interaction: Audience Segmentation Study
Department of Conservation
Contract details
Undertake a segmentation study of the New Zealand visitor population to understand the different mindsets of people feeding, interacting, or observing kea at visitor locations. The 'population' should include a focus on New Zealanders (as per the 2018 NZ census) and international…
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