Shiny Side Up Motorcycle Event Management

The Accident Compensation Corporation ("ACC") is looking to engage an experienced and credible Event Activation provider to manage Shiny Side Up (SSU) Bike Fest, a significant motorcycle safety initiative targeting recreational riders. SSU is a major partnership for ACC and is a joint initiative with Waka Kotahi (NZTA) with 11 events in 2020 running across 6 weeks in Feb-March The events promote r…

The Accident Compensation Corporation ("ACC") is looking to engage an experienced and credible Event Activation provider to manage Shiny Side Up (SSU) Bike Fest, a significant motorcycle safety initiative targeting recreational riders. SSU is a major partnership for ACC and is a joint initiative with Waka Kotahi (NZTA) with 11 events in 2020 running across 6 weeks in Feb-March The events promote rider skills, encouraging the use of full protective gear and education regarding technologies. They do this by utilising well known, respected personalities and experts to empower the riders with their knowledge and experiences via demonstrations, presentations, and workshops. Motorcycle retailers and clubs are also invited to participate. The events aim to bring together the New Zealand motorcycle community and offer an opportunity to directly engage with motorcyclists with the goal for people to leave the events better, safer riders than when they arrived. 6,978 people attended the events in 2020. The events are expected to be a mix of physical in-person and online/virtual. We are looking to select a company with specific skills and experience, to improve the quality of the event, deliver improved outcomes and increase the ROI for the event.