Lifetime Value of a Visitor

Published 11 Nov 2021
New Zealand
Queenstown-Lakes District Council
Lifetime Value of a Visitor
Queenstown-Lakes District Council
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Awarded
We want to understand the existing and potential value international visitors bring to New Zealand, beyond their 'in-country' spend. Quantifying the 'lifetime value of the visitor' will help clarify the potential for industries other than tourism to benefit from marketing to inte…

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