P26-115 Naming Rights - New Plymouth Events Venue

New Plymouth District Council (NPDC) is seeking an agent with expertise in developing and delivering comprehensive naming rights and sponsorship strategies for major public venues to provide a commercially viable, precinct‑wide naming rights and sponsorship programme. This programme is needed in order to maximise sponsorship value, generate new revenue streams, and strengthen long-term community,…

New Plymouth District Council (NPDC) is seeking an agent with expertise in developing and delivering comprehensive naming rights and sponsorship strategies for major public venues to provide a commercially viable, precinct‑wide naming rights and sponsorship programme. This programme is needed in order to maximise sponsorship value, generate new revenue streams, and strengthen long-term community, cultural, and economic outcomes across NPDC’s key venues.
Our overall objectives include
• Securing high‑value, fit‑for‑purpose naming rights partnerships for Stadium Taranaki, Bowl of Brooklands, the under-construction sport arena of the Tūparikino Hub, and other NPDC assets.
• Ensuring sponsorship outcomes align with NPDC’s strategic priorities, cultural values, and community wellbeing objectives.
• Establishing a coordinated, precinct‑wide commercial strategy informed by market benchmarking and best‑practice sponsorship modelling.
• Delivering measurable commercial, social, cultural and economic benefits, including activation opportunities that support both sponsors and the wider community.
• Creating a sustainable, long-term framework that enhances venue visibility, utilisation, and financial resilience.
This New Plymouth District Council tender will be accessible via [REDACTED], and is only being advertised via GETS. All further communications related to this tender will be conducted through [REDACTED].

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Ngā mihi,
NPDC Procurement Team